Guy Anastaze

I am the founder and CEO of Anastaze Business Coaching Sàrl.  Combining 30 years of sales management experience at IBM with my passion for people, I coach senior executives in their managerial practice, decision-making and career management.

I also support sales teams in developing long-term business strategies, effective management of their commercial relations and increasing their sales performance.  

My approach is to strengthen the capacity of participants’ individual and collective transformation through strong knowledge of human functioning based on positive psychology, cognitive and behavioral techniques, the systemic approach and the Enneagram. 

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Franco-Swiss, I was born in Bordeaux (France), grew up in Buenos-Aires (Argentina) and live in Geneva (Switzerland). 

I graduated in Executive Coaching from the University of Cergy Pontoise (France), have an MBA from IMD Lausanne, a PhD from the University of Geneva and a Doctorate 3nd Cycle from the University of Strasbourg, both in Theoretical Physics, and a chemical engineering degree from the Ecole Nationale Supérieure de Chimie de Mulhouse (France).

I have two lovely daughters and a grandson, born during the writing of the book. I enjoy playing jazz piano, composing tangos, cooking and relaxing in the Alps.